The Beginning

Atale :|| A Tale for Our Little One.

It's a story of family heritage and bonding. Brought up by two tailors I grew up with lots of my textile items, from beddings to clothes, handmade by our own parents. No fancy decorations and expensive fabrics, those handmade items, with the simple yet practical designs, last the test of time and become heirloom items in our home.


And so the day come when I become parents. Just like every parent in the world, we want to give our little one the best we can, and to me, that means handcrafting things she plays and uses everyday. From fabric busy books to wooden peg dolls, from bibs to bags, over time, it got clearer to us we wanted to devote more time on this handcrafting business, making and sharing what we love to a lot more…


So here we are, in this Little Red Dot of Singapore, making or curating, a collection of little things for you and your Little One’s everyday, a collection of little things, that we believe you and your little one would love them too.


Join us for our journey as we navigate our way through our small business and parenthood!

Inspired By Our Little Ones

The little hands touching, grabbing, stacking, the little eyes wandering, staring,

Design for, Tested By Little Ones

We want our product to last the test of time, so it's important for us to put our prototype to actual use.

We play with them, again and again. That's the only way we know how each of our products hold up in daily usage.

Small Batch Production

We only make what we can sell, the lower inventory means we are kinder to the Mother Earth too!

Pack and Ship

Minimal and sustainable, we pack our products with non-plastic packaging materials.

Click here for more of the values behind the brand.