The Beginning

Parenthood changes the way we look at this world, well, safe to say, in a good way.

When we become parents, we want to leave a better world to our Little One. We started searching for open-ended, eco-friendly toys that would last her more years to come, and when we couldn't find what we want, we started making them. From soft quiet book when she's a toddler, to peg dolls when she was old enough for open play. Our collection slowly grows over time with our Little one.

So here we are, in this Little Red Dot of Singapore, making or curating, a collection of little things for you and your Little One’s everyday, a collection of little things, that we believe you and your little one would love them too.

Little Things, for Our Little Ones

The little hands touching, grabbing, stacking, the little eyes wandering, staring, most of our product designs were inspired by how Little Ones play and read.

Small Act, Big Impact

From the very beginning of Atale, we know sustainability is the core value of what we do, and choices we make.

We may just be a small business and our contribution may seem small sometimes, but we know, together, we are going to make an impact.

Packed with Love

We are fully aware most of the packaging materials goes into waste, hence we package and ship with minimal waste and use compostable paper bags where possible and eco-friendly materials, including eco-friendly brown wrapping paper, eco-friendly tissue paper, paper tape and twine. When extra protection is absolutely necessary, we use honeycomb paper packaging, we may re-use bubble wrap that we have received from other packaging.  

Wherever possible, we encourage you to reuse our packaging too …  to either send your own parcels or to get crafty with your little loves. Together, let’s do our best to reduce landfill and nurture our beautiful Mother Earth

“We Don’t Inherit The Earth From Our Ancestors, We Borrow It From Our Children.”